Smarter News

How might we better understand how to reach our audience, delivering the right news at the right moment, or for the right mood, or for the right amount of time?

How might we better understand how to reach our audience, delivering the right news at the right moment, or for the right mood, or for the right amount of time? Taking the mobile design patterns of apps like Tinder as inspiration, this team will take on the design challenge of creating a tailor-made playlist of content for users to explore. We’ll begin by testing the assumption that mobile content consumption—whether via newsletters, email, apps, or in-browser—makes the process of finding and opting in to content tedious and/or laborious. We’ll do several weeks of user interviews and observations to understand how people consume news now, and what needs they have. We’ll then prototype and test solutions based on our initial findings.

Results

Results from the project

Faculty and Staff Leads

Zach Wise

Associate Professor

Emmy winning interactive producer & Associate Professor @NorthwesternU, @KnightLab. Formerly of The New York Times. Creator of TimelineJS & StoryMapJS

Students

Michelle Kim

Jordan Friedman

Sasha Costello