Product > Storytelling with GIFs
Exploring and Understanding the Storytelling Potential of GIFs How GIFs are used across different platforms
by Justine Banbury , Emily Chaiet , Naeem Patel , Idrees Kamal
From memes to animated data visualizations, GIFs have become a staple in the way we communicate digitally to express ideas, feelings, and concepts. GIFs are a self-contained media format consisting of several single-frame images; it’s a format that is more compact and shareable than video. Additionally, GIFs are platform-agnostic; this means that they are not locked into any one platform’s ecosystem -- like Instagram or Snapchat stories -- to dictate how they are shared. This studio...