NFT FTW

Exploring NFTs for Journalism

You may have heard of NFTs. You may even know that NFT stands for Non-fungible token. Most of the hype around these digital assets is in the digital art market, but Time Magazine, The New York Times and others have sold NFTs of their articles and photographs. The New York Times Buy This Column in the Blockchain! originally sold for 350 Ether, which is around $1.5 Million dollars at the time this description is being written. The Associated Press's collection of 24,000 Unique Moments NFTs sold out in just over one minute! The demand from collectors is there. This project seeks to explore how NFT digital assets can leverage assets from other types of news organizations: quite literally proving the value of journalism. There's a lot to be excited about here.

Faculty and Staff Leads

Zach Wise

Associate Professor

Emmy winning interactive producer & Associate Professor @NorthwesternU, @KnightLab. Formerly of The New York Times. Creator of TimelineJS & StoryMapJS

Project Details

2022 Winter

Important Questions
  • What types of digital assets or unique artifacts from journalism have value with collectors?
  • Can successesful journalism NFT projects like AP and Time Magazine scale to other types of newsrooms?
  • How do we create effective NFTs and which blockchains best align with the content?
Outcome

This project seeks to explore how NFT digital assets can leverage assets from other types of news organizations. Quite literally proving the value of journalism. There's a lot to be excited about here.